Episode 30

full
Published on:

14th May 2024

AI: All Tooled Up and Somewhere to Go

A panel of experts discusses the future of AI in advertising, exploring practical applications, successes, and challenges of AI-driven projects. Joya Scarlata, Mara Dettmann, Jordan Willis, and Rafaella Bresson share insights on leveraging AI for enhancing marketing strategies, improving efficiency, and driving innovation. The session highlights lessons learned from various AI initiatives and the potential of AI to transform the advertising landscape.

Speakers:

  • Joya Scarlata, Director of Digital Marketing & Speaker
  • Mara Dettmann, UK Strategy Director, Laundry Service
  • Jordan Willis, MA Advertising Student, London College of Communication
  • Rafaella Bresson, MA Advertising Student, London College of Communication

Take Aways:

  1. Practical applications of AI in advertising.
  2. Success stories and challenges in AI implementation.
  3. Lessons learned from AI-driven marketing projects.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.