Episode 66

full
Published on:

15th May 2024

TAG Interview: Creativity and the Art of Transcreation

Unlock the secrets of transcreation in this insightful session featuring Jamie Maw and Rik Grant. Discover how creativity and the art of transcreation are vital for delivering impactful campaigns that resonate across different cultures and languages. Learn about the linguistic and cultural nuances that shape successful global advertising and explore practical strategies for implementing transcreation in your marketing efforts.

Speakers:

  • Jamie Maw, Programme Director, Advertising Week
  • Rik Grant, Transcreation Partner, Tag

Take Aways:

  1. Importance of transcreation in global campaigns.
  2. Understanding linguistic and cultural nuances.
  3. Strategies for effective transcreation in marketing.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.