Episode 60

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Published on:

15th May 2024

Why All Attention Isn't Equal: Driving Impact Across the Funnel on TikTok

WARC's newly released whitepaper, in conjunction with TikTok, examines the value of short-form video in supercharging the marketing funnel. Kris Boger and Thiago Correa discuss how brands can maximise impact across the funnel by leveraging TikTok's unique format. Learn about the strategies for driving attention, retention, and conversion on TikTok, and how to effectively integrate short-form video into your marketing strategy.

Speakers:

  • Kris Boger, General Manager, Global Business Solutions, UK, TikTok
  • Thiago Correa, Head of Media, Performics

Take Aways:

  1. Value of short-form video in marketing.
  2. Strategies for leveraging TikTok's format.
  3. Driving impact across the marketing funnel.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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