Episode 28

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Published on:

14th May 2024

AI: From Attention to Intimacy

Explore how conversational AI can enhance brand identity and product offerings, delivering personalized experiences at scale through chat interfaces. Nick Pringle and Rebecca Bezzina discuss the integration of conversational AI into digital ecosystems, highlighting its potential to create intimate and engaging brand interactions. This session provides insights into the future of AI-driven consumer engagement, showcasing examples of successful implementations and their impact on brand identity.

Speakers:

  • Nick Pringle, Chief Creative Officer, EMEA, R/GA
  • Rebecca Bezzina, CEO, EMEA, R/GA

Take Aways:

  1. Integrating conversational AI into digital ecosystems.
  2. Enhancing brand identity through AI-driven interactions.
  3. The evolution of product offerings with chat interfaces.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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