Episode 16

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Published on:

14th May 2024

Unlocking the Future of Cross-Platform Measurement

Alejandro Fosk of Comscore delves into the future of cross-platform measurement, unveiling innovations in digital measurement and emphasizing the importance of accurate metrics. This session highlights the challenges and opportunities in cross-platform measurement, offering strategies for leveraging new technologies to enhance measurement accuracy and improve media performance. Fosk provides insights into the evolving landscape of digital metrics and the future trends shaping the industry.

Speakers:

  • Louise DiLullo, Chief Client Officer, Advertising Week
  • Alejandro Fosk, EVP International, Comscore

Take Aways:

  1. Future trends in cross-platform measurement.
  2. Importance of accurate digital metrics.
  3. Innovations in measurement technologies.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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