Episode 101

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Published on:

16th May 2024

Are We All Media Owners?

Explore the evolving concept of media ownership in the digital age. Industry leaders Tash Whitmey, David Muldoon, Adam Bishop, and Kim Ludlow discuss how traditional advertising is changing and what it means to be a media owner today. This session provides insights into leveraging new media opportunities, the role of data in advertising, and strategies for staying ahead in a rapidly shifting landscape. Discover how brands can navigate these changes and what the future holds for media ownership.

Speakers:

  • Tash Whitmey, MD, Tesco UK Retail Media, Tesco
  • David Muldoon, Vice President, MediaLink
  • Adam Bishop, Chief Global Marketing and Product Officer, Deliveroo
  • Kim Ludlow, Head of International Retail Media Sales (EMEA & APAC), Microsoft Advertising

Takeaways:

  • The evolution of media ownership in digital advertising.
  • Strategies for brands to leverage new media opportunities.
  • Future trends in media and advertising.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.