Episode 112

full
Published on:

16th May 2024

Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

Harness the power of first-party data to ensure accurate consumer insights. Simon Beedell discusses the critical role of first-party data in avoiding incorrect assumptions about consumer identity. This session provides strategies for collecting and utilising first-party data effectively, emphasising its importance in creating personalised and meaningful marketing campaigns. Learn how to build trust with your audience by leveraging data responsibly and enhancing your understanding of consumer behaviour.

Speakers:

  • Simon Beedell, Vice President, Client Development EMEA, Cint

Takeaways:

  • The value of first-party data in understanding consumer identity.
  • Strategies for avoiding incorrect assumptions in data analysis.
  • Future trends in data-driven marketing and audience insights.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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