Episode 107

full
Published on:

16th May 2024

Building Brand Legacy and Resilience – 20 Years of Dirt is Good

Uncover the history and evolution of the "Dirt is Good" brand with VP of Marketing, Tati Lindenberg. This session explores the brand's journey over the past 20 years, highlighting its commitment to adaptability, resilience, and purpose. Learn how "Dirt is Good" has stayed relevant through innovative marketing strategies, strong brand values, and a focus on sustainability. This discussion provides insights into building a long-lasting brand legacy that resonates with consumers and stands the test of time.

Speakers:

  • Katherine Amull, UK Group Chief Strategy Officer, Golin
  • Tati Lindenberg, Vice President of Marketing, Dirt is Good, Unilever

Takeaways:

  • The evolution of the "Dirt is Good" brand.
  • Strategies for building brand resilience and longevity.
  • Future directions in purpose-driven marketing.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.