Episode 121

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Published on:

16th May 2024

Gen Z Attention: Why Brands are Investing in Gaming and Virtual Worlds

Unlock the secrets behind why brands are flocking to gaming and virtual worlds to capture Gen Z's attention. Charles Hambro dives into the innovative strategies brands like Walmart, L'Oréal, and Gucci are using to build loyalty among Gen Z through immersive experiences. Discover the metrics for success and how these virtual environments offer unique opportunities for full-funnel marketing. This session provides a comprehensive look at the future of brand engagement in the digital age, essential for any marketer looking to connect with the next generation.

Speakers:

  • Charles Hambro, CEO & Co-Founder, GEEIQ

Takeaways:

  • Strategies for engaging Gen Z in gaming and virtual worlds.
  • Success metrics for full-funnel marketing in virtual environments.
  • Insights into how top brands like Walmart, L'Oréal, and Gucci are leveraging these platforms.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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