Episode 109

full
Published on:

16th May 2024

Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024

Prepare your programmatic strategies for the future with insights on surviving the era of cookie deprecation. Drew Stein, Jenny Kirby, Manny Puentes, Seb Joseph, and Matthew Wike discuss the transition from third-party cookies to Curation 2.0, focusing on the importance of first-party data and contextual targeting. This session explores innovative solutions to maintain personalisation and effectiveness in a privacy-first world, offering practical advice for navigating the changing landscape of digital advertising.

Speakers:

  • Drew Stein, CEO & Founder, Audigent
  • Jenny Kirby, Managing Director, Digital | PMX EMEA, Publicis Media
  • Manny Puentes, Head of Advertising, Genius Sports
  • Seb Joseph, Senior News Editor, Digiday
  • Matthew Wike, Business Director, Total Media

Takeaways:

  • The impact of cookie deprecation on programmatic advertising.
  • Strategies for leveraging first-party data and contextual targeting.
  • Future trends in personalised marketing and data privacy.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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