Episode 100

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Published on:

16th May 2024

Tether: Rebranding the World’s Largest Stablecoin

Discover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights and strategies that can be applied to any brand looking to redefine its place in the market.

Speakers:

  • Patrick Kamoff, Senior Strategy Director, Siegel+Gale
  • Nicholas Jenkins-Smith, Design Director, Siegel+Gale

Takeaways:

  • The strategy behind Tether's rebranding.
  • Insights into the challenges and successes of repositioning a major digital brand.
  • Future directions for Tether and stablecoins.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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