Episode 29

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Published on:

14th May 2024

Creative Economy 2.0: How AI is reshaping the value of creativity

Explore the impact of generative AI on the creative industry and how it is redefining the value of creativity. Matt Scheckner and Valeria Balero discuss the evolving agency-brand value equation in an AI-driven world. This session highlights the opportunities and challenges of integrating AI into creative processes, offering insights into how AI can enhance creativity, streamline workflows, and transform traditional advertising strategies.

Speakers:

  • Matt Scheckner, Founder and Chairman, Advertising Week
  • Valeria Balero, VP of Marketing, Star

Take Aways:

  1. Impact of AI on creative processes.
  2. Redefining creativity in the digital age.
  3. The evolving agency-brand relationship in an AI-driven world.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.