Episode 17

full
Published on:

14th May 2024

Navigating the New Media Landscape with Sky

Discover how Sky Media has adapted to deliver seamless content across multiple platforms, enhancing viewer engagement and retention in the evolving media landscape. Dan Cohen and Nina Walsh discuss strategies for cross-platform content delivery, the importance of understanding viewer behavior, and the challenges of adapting to new media consumption patterns. This session provides valuable insights into Sky Media’s innovative approaches to content and audience engagement.

Speakers:

  • Dan Cohen, Director, Product & Advertising Innovation, Sky Media
  • Nina Walsh, Global Leader, Industry Business Development for Media, Entertainment, AWS

Take Aways:

  1. Strategies for cross-platform content delivery.
  2. Enhancing viewer engagement and retention.
  3. Adapting to new viewing platforms and consumer behavior.


--------------------


Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.


Copyright 2025 Advertising Week Europe

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Advertising Week Europe 2024 in Audio

About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.