Episode 24

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Published on:

14th May 2024

Demand More From Your Data: Using AI to Drive ROI

Dive into the future of data-driven advertising with insights on how AI can optimize media strategy and maximize advertising investment. This panel, featuring leaders from Addressable Media, Zenith, NewDigitalAge, DoubleVerify, Wavemaker, and Omnicom Media Group, discusses the use of AI to analyze vast data sets, improve media performance, and achieve higher ROI. Learn about innovative AI-driven strategies that enhance advertising effectiveness and drive significant business results.

Speakers:

  • John Thankiarmoy, Managing Director, Addressable Media & Total Commerce, UK
  • Ricky Chea, Global Digital Business Director, Zenith
  • Justin Pearse, Editor, NewDigitalAge
  • Raj Singh, Business Director, DoubleVerify
  • Sarah Salter, Global Head of Innovation and Platforms, Wavemaker
  • Sean Betts, Chief Product & Technology Officer, Omnicom Media Group

Take Aways:

  1. Utilizing AI to analyze and leverage vast amounts of data.
  2. Improving media performance through data-driven insights.
  3. Strategies for maximizing ROI in advertising investments.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.