Episode 3

full
Published on:

14th May 2024

Watch More Music: The Power of Visual Storytelling

Vevo’s Chris Wright and Claudia de Wolff reveal the untapped potential of music videos in creating compelling visual stories. This session explores why music videos are a powerful medium for artists to connect with fans and brands to amplify their messages. With creative insights from Erin Corrin-Alexis, the panel discusses how visual storytelling can ignite trends, influence consumer behavior, and drive engagement in the digital age.

Speakers:

  • Chris Wright, Head of Sales, Vevo
  • Claudia de Wolff, VP, Creative Content & Programming, Vevo
  • Erin Corrin-Alexis, Creative Director, FAMM

Take Aways:

  1. Music videos are a powerful storytelling medium.
  2. They significantly influence trends, consumer behavior, and drive consumption.
  3. Artists use visual storytelling to ignite and engage fans.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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