Episode 90

full
Published on:

16th May 2024

Distributing Brand Funded Entertainment with Global Hit Makers

Unlock the strategies behind distributing brand-funded entertainment on a global scale. In this insightful session, Luci Sanan, Matt Rotondo, Dominic de Terville, and Anthony Newman share their experiences and tactics for achieving international success with branded content. Learn how to navigate the complexities of global distribution, from understanding diverse markets to leveraging partnerships with global hit makers. This discussion provides valuable lessons on creating compelling content that resonates across different cultures and platforms, ensuring your brand reaches and engages a worldwide audience.

Speakers:

  • Luci Sanan, Head of Branded Entertainment, 53 Degrees North Media
  • Matt Rotondo, Managing Director, Sugra23
  • Dominic de Terville, Director of Branded Content & Audio, Zinc Media
  • Anthony Newman, Brand & Marketing Director, Macmillan Cancer Support

Takeaways:

  • Effective distribution strategies for brand-funded entertainment.
  • Navigating diverse international markets.
  • Leveraging partnerships to create globally resonant content.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.