Episode 59

full
Published on:

15th May 2024

Global Reach, Local Impact: How to Deliver a Unified Media Strategy

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. This session explores the key to scaling local campaigns for national and global impact. Industry leaders share insights on achieving seamless delivery across diverse markets, emphasising the importance of localised strategies within a unified media approach. Learn from experts how to navigate the complexities of media planning and buying to maximise your brand’s reach and impact.

Speakers:

  • David Black, Director of Branding, Google UK
  • Tom Byrne, CEO, RocketMill
  • Dominic Traynor, Global Head of Digital Experience, BNY Mellon
  • Rebecca McKinlay, Managing Director, OysterCatchers

Take Aways:

  1. Scaling local campaigns for global impact.
  2. Importance of localised media strategies.
  3. Achieving seamless delivery across markets.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.