Episode 55

full
Published on:

15th May 2024

Harnessing Creativity and Programmatic Power in Outdoor Advertising

Learn about harnessing creativity and programmatic power in Outdoor Advertising. Hear from the people behind some of the most impactful outdoor campaigns as they discuss contextual creativity, data-driven design, and innovative strategies. This session highlights how to blend creativity with programmatic buying to create compelling outdoor advertising experiences that resonate with audiences.

Speakers:

  • Mia Mulch, Director, Programmatic and Data Strategy, Global
  • Kloe Wells, Commercial DAX Director, Outdoor Global, Global
  • Nicola Fox, Head of Programmatic, Talon
  • Sean Ramsay, General Manager of Business Development, UK, The Trade Desk
  • Robert Deel, Managing Partner, Wavemaker UK

Take Aways:

  1. Contextual creativity in outdoor advertising.
  2. Data-driven design strategies.
  3. Blending creativity with programmatic buying.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.