Episode 26

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Published on:

14th May 2024

Using Predictive AI to Optimise Video Creative with Respect to Media Performance

Publicis explores their platform for real-time video creative optimization using AI and automation. Tushar Joshi discusses how predictive AI addresses challenges such as audience relevance and ad fatigue, enhancing media performance. This session provides insights into the practical applications of AI in optimizing video content for better engagement and effectiveness, showcasing how advanced technology can drive improved advertising outcomes.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Tushar Joshi, Head of Product, PX Perform, & Publicis Production, Publicis Production

Take Aways:

  1. Optimizing video content with AI.
  2. Addressing ad fatigue in digital media.
  3. Enhancing media performance through AI-driven strategies.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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