Episode 15

full
Published on:

14th May 2024

The Many Ways We Play: A New View of Game Players

Melinda Sponaugle of Activision Blizzard Media sheds light on the diverse gaming audience and their evolving behaviors. This session explores the different ways people engage with games, from casual to hardcore gaming, and the motivations driving their play. Sponaugle provides insights into the multifaceted gaming landscape, offering valuable data on player demographics and preferences that can inform marketing strategies and content creation tailored to various gamer segments.

Speakers:

  • Melinda Sponaugle, Head of Global Insights, Activision Blizzard Media

Take Aways:

  1. Understanding diverse gaming audience segments.
  2. Insights into player behaviors and motivations.
  3. The evolving landscape of gaming and its impact on media consumption.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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