Episode 18

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Published on:

14th May 2024

How Oatly is Leading the Way in a Post-Purpose Market

Chief Creative Officer John Schoolcraft and sustainability expert Thomas Kolster discuss Oatly's innovative journey in a post-purpose market. This session highlights Oatly's creative strategies and forceful responses to emerging trends. Learn about their commitment to sustainability, the challenges they face, and how they maintain brand relevance. The discussion provides valuable lessons for brands navigating the complexities of purpose-driven marketing.

Speakers:

  • John Schoolcraft, Global Chief Creative Officer, Oatly
  • Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

  1. Oatly's approach to sustainability and creativity.
  2. Strategies for maintaining brand relevance in a post-purpose market.
  3. Insights into Oatly's innovative marketing practices.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.