Episode 22

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Published on:

14th May 2024

How the World's Largest Mobile Game Harnessed GenAI in Creative Marketing

Discover how King's in-house agency developed a customized GenAI tool to enhance creative marketing for Candy Crush, improving collaboration and efficiency. This session provides insights into the innovative use of generative AI in marketing, showcasing how King leverages AI to drive creativity and streamline processes. Learn about the benefits and challenges of implementing AI tools in marketing and the impact on campaign success.

Speakers:

  • Amy McCulloch, Group MD, eight&four
  • Sian Finnis, Director of Marketing, Studio King

Take Aways:

  1. Benefits of GenAI in creative marketing.
  2. Enhancing collaboration and efficiency with AI tools.
  3. Insights from King's innovative marketing strategies.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.