Episode 73

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Published on:

15th May 2024

How to Build and Maintain a Legacy Brand

Few brands manage to stay meaningful and relevant in the purpose space. Purpose guru Thomas Kolster and Clarissa Pantoja discuss Corona's journey and how the brand has stayed on the purpose throne for more than a decade. Learn about AB InBev's sponsorship of the Olympics with its no-alcohol brand Corona Cero, marking a new era for Corona reaching hearts and minds with purpose-driven marketing.

Speakers:

  • Clarissa Pantoja, Global VP of Marketing, Corona
  • Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

  1. Strategies for building a legacy brand.
  2. Purpose-driven marketing insights.
  3. Maintaining relevance in the purpose space.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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