Episode 51

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Published on:

15th May 2024

Flying High, Keeping Grounded: From Adversity to Brand Strength

Helen Weisinger sits down with TUI's Global Marketing Director Toby Horry to discuss how adversity helped them develop an award-winning marketing team. Learn about the challenges faced and the strategies used to overcome them, building a strong and resilient brand. This session offers valuable insights into turning adversity into strength and achieving marketing success.

Speakers:

  • Toby Horry, Group Marketing Director, TUI
  • Helen Weisinger, Co-Founder, Production Works and Weiser Works

Take Aways:

  1. Turning adversity into brand strength.
  2. Building a resilient marketing team.
  3. Strategies for overcoming challenges.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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