Episode 97

full
Published on:

16th May 2024

In Conversation with Take That: Storytelling Across Albums, Arenas, Film and Fan Experiences

Join the iconic British band Take That as they reveal the secrets behind their storytelling success across multiple platforms. In this engaging session, Ruth Mortimer talks with the band about how they create compelling narratives that span albums, live performances, films, and unique fan experiences. Discover how Take That maintains a strong emotional connection with their audience through innovative storytelling techniques that keep fans engaged and coming back for more.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Take That, Musical Artists

Takeaways:

  • Strategies for multi-platform storytelling.
  • Building and maintaining emotional connections with fans.
  • Insights into the creative process behind their projects.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.