Episode 99

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Published on:

16th May 2024

Through the Brands’ Lens: Navigating the Advertising Landscape in 2024

Navigate the complex advertising landscape of 2024 with top marketing experts. Join Emma Newman, CRO EMEA at PubMatic, and other industry leaders as they explore strategies for optimising media mix, addressing economic uncertainties, and balancing personalisation with consumer privacy. This session offers valuable insights into the future of advertising, providing actionable takeaways to enhance your marketing approach and ensure your campaigns are both effective and compliant with emerging regulations.

Speakers:

  • Sara Holt, Sales and Marketing Director, Merlin Entertainment
  • Ben Foster, Chief Digital Officer, The Kite Factory
  • Emma Newman, CRO EMEA, PubMatic
  • Iesha White, Senior Performance Marketing Manager, Lottoland

Takeaways:

  • Strategies for media optimisation in 2024.
  • Balancing economic challenges and consumer privacy.
  • Future trends in advertising and marketing.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.