Episode 67

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Published on:

15th May 2024

Is Quality in the Eye of the Beholder? MFA and What It Means for Your Business

What do we consider quality content today and how do we create advertising strategies to support and benefit a cleaner ecosystem in the future? Andrew Casale from Index Exchange offers a raw and unvarnished take on MFA, explaining why efficiency, sustainability, and transparency should be core values of every media platform. Learn how to navigate the complexities of media quality in this insightful session.

Speakers:

  • Matt Scheckner, Founder and Chairman, Advertising Week
  • Andrew Casale, President and CEO, Index Exchange

Take Aways:

  1. Defining quality content in today's media.
  2. Strategies for cleaner media ecosystems.
  3. Importance of efficiency, sustainability, and transparency.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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