Episode 50

full
Published on:

15th May 2024

The Power of Storytelling in Building Communities with DriveTribes' Richard Hammond

Join DriveTribes' Richard Hammond and Dave Murdoch as they explore the keys to keeping communities growing through effective storytelling. Discover how brands can use storytelling to build and sustain engaged communities, transitioning stories from online to offline, and implementing marketing strategies that resonate with audiences. This session delves into the power of narrative in creating compelling and lasting connections.

Speakers:

  • Richard Hammond, Founder, DriveTribe
  • Dave Murdoch, Managing Director, DriveTribe
  • Ruth Mortimer, Global President, Advertising Week

Take Aways:

  1. Building communities through storytelling.
  2. Transitioning stories from online to offline.
  3. Effective marketing strategies for community engagement.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.