Episode 57

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Published on:

15th May 2024

LinkedIn & WARC: Unlocking the Multi-Billion Promise of B2B

Discover how LinkedIn and WARC are set to unlock the multi-billion promise of B2B marketing. Mimi Turner and Paul Stringer present groundbreaking new research revealing the latest B2B marketing trends, insights, and strategies that are reshaping the industry. Learn how top brands are leveraging LinkedIn to drive growth, engagement, and ROI, and get a preview of the B2B companion piece to "The Right Way to Build Your Brand."

Speakers:

  • Mimi Turner, Head of EMEA & LATAM, LinkedIn
  • Paul Stringer, Managing Editor, Research & Insights, WARC

Take Aways:

  1. Insights from new B2B marketing research.
  2. Strategies for leveraging LinkedIn in B2B marketing.
  3. Trends and best practices driving B2B growth and engagement.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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