Episode 43

full
Published on:

15th May 2024

Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception

Dive deep into the gaming world and discover how its diverse audience and interactive nature cultivate positive moments, harnessing heightened attention and engagement. Jean-Baptiste Godinot explores how in-game advertising can create a significant positive impact for brands, enabling a highly engaged audience to form a strong connection with brands. Learn about effective strategies for leveraging in-game ads to enhance brand awareness and perception.

Speakers:

  • Jean-Baptiste Godinot, Executive Vice President, Gameloft for brands

Take Aways:

  1. Leveraging in-game ads for brand awareness.
  2. Enhancing brand perception through gaming.
  3. Strategies for engaging with a diverse gaming audience.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.