Episode 2

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Published on:

14th May 2024

TikTok's Summer of Sport: Creating Culture, Community & Conversation in 2024

Discover how TikTok is revolutionizing cultural moments in sports, offering a platform for fans to connect and share experiences like never before. This session showcases TikTok's unique approach to sports engagement, transforming the way events like the Olympics are viewed and interacted with globally. With insights from Oliver Lam-Watson and TikTok's marketing leaders, the discussion highlights strategies for leveraging the platform to create vibrant communities and dynamic conversations around sports.

Speakers:

  • Oliver Lam-Watson, Paralympian
  • Isobel Silas-Umidden, Head of B2B Marketing, Europe, TikTok for Business
  • Rob Ryan, Marketing Lead, UK & Nordics, TikTok

Take Aways:

  1. TikTok fosters cultural togetherness through sports.
  2. It offers a new platform for fans to interact and become part of the action.
  3. TikTok's approach has transformed how the Olympics and other events are viewed globally.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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