Episode 12

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Published on:

14th May 2024

Who Gives a Sh!t About Sustainability?

Unpack the deeper dimensions of sustainability beyond just reducing carbon footprints. This session dives into the significance of considering people, community, and the environment in sustainable business practices. George Bradt and Sophie Pemberton discuss why sustainable growth must integrate broader societal impacts and how businesses can adopt these practices for long-term success. Their conversation highlights the future of sustainable business growth, focusing on real-world applications and innovative strategies that prioritise human and environmental well-being.

Speakers:

  • George Bradt, Marketing Strategy Director, giffgaff
  • Sophie Pemberton, Group Chief Strategy Officer, Talon

Take Aways:

  1. Sustainability encompasses more than just environmental issues.
  2. The future of sustainable growth lies in community and people.
  3. Business growth should integrate sustainable practices for long-term success.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.