Episode 54

full
Published on:

15th May 2024

Unlocking Moments in Motion: A New Approach to Consumer Engagement

Learn about the new approach to consumer engagement that focuses on unlocking moments in motion. Paul Wright, Jackie Lyons, and Steve Mader discuss how brands can engage consumers through dynamic and emotional narratives. This session explores strategies for capturing consumer attention and delivering impactful messages that resonate with audiences on a deeper level.

Speakers:

  • Paul Wright, Head of Uber Advertising UK, Uber
  • Jackie Lyons, Chief Planning Officer, Havas
  • Steve Mader, OMG Managing Director, Transact EMEA

Take Aways:

  1. New strategies for consumer engagement.
  2. Capturing attention through dynamic narratives.
  3. Delivering impactful messages to audiences.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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