Episode 44

full
Published on:

15th May 2024

How Soundtracking is Changing the Game for Brands

Discover how soundtracking is revolutionising content strategies for brands. This session, led by industry experts, discusses the importance of integrating sound into branding to enhance consumer engagement and create memorable experiences. Learn how brands can leverage sound to tell compelling stories and build deeper connections with their audience.

Speakers:

  • Kate Ingram, Director of Europe, Advertising Week
  • Sue Dru, Executive Creative Director, Interbrand
  • Martijn Boozemond, Sonic Branding Specialist Consultant
  • Julian Persaud, Chief Commercial Officer, Epidemic Sound

Take Aways:

  1. Importance of sound in branding.
  2. Strategies for integrating sound into content.
  3. Enhancing consumer engagement through sound.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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