Episode 75

full
Published on:

15th May 2024

Want to Connect with a Next Gen Audience? Get Into Gaming.

With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. Megan Cheong, Izzy Ashton, and Giulia Zacchini discuss the importance of connecting with the gaming community and how brands can leverage gaming to reach a tech-savvy audience. Learn strategies for engaging with gamers and creating impactful campaigns that resonate with this diverse and influential group.

Speakers:

  • Megan Cheong, Account Director, Propeller Group
  • Izzy Ashton, Senior Account Director, Propeller Group
  • Giulia Zacchini, Commercial Partnerships, ESL FACEIT Group (EFG)

Take Aways:

  1. Engaging with the gaming community.
  2. Strategies for impactful gaming campaigns.
  3. Reaching a tech-savvy audience through gaming.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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