Episode 56

full
Published on:

15th May 2024

Titan Brands Delivering Transformation in Marketing Today

Brand legacy but with short-term ROI! This is a tall ask for any CMO in today’s turbulent world. Meabh Quoirin, Evelyn Tarkota, and Nicola Rusk discuss how CMOs have figured out how to win with foresight and tap into fast-paced culture and future bets. Learn about the strategies and insights from leading brands that are successfully navigating the challenges of modern marketing.

Speakers:

  • Meabh Quoirin, CEO and Co-owner, Foresight Factory
  • Evelyn Tarkota, Chief Consumer and Market Intelligence Officer, L'Oréal
  • Nicola Rusk, Senior Vice President of Marketing & Chief Marketing Officer, BP & Castrol

Take Aways:

  1. Strategies for short-term ROI and brand legacy.
  2. Navigating modern marketing challenges.
  3. Insights from leading brands.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.