Episode 76

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Published on:

15th May 2024

Why We Must Stop Advertising-Funded Trolling

More than 50% of people say they have experienced cyberbullying, with 36% also saying they've been victims of trolling, according to a 2022 UK study into online behaviour. Yet much trolling takes place on sites which are supported by major advertisers. This session investigates how the ad industry can make sure it is not funding hate. Ruth Mortimer, Nishma Patel Robb, Jake Dubbins, and Liz Fraser discuss the impact of advertising-funded trolling and strategies to combat it.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Nishma Patel Robb, President, WACL
  • Jake Dubbins, Co-Chair, Conscious Advertising Network & MD Media Bounty
  • Liz Fraser, Journalist, Broadcaster, Author
  • Ellen Scott, Digital Content Director, Stylist

Take Aways:

  1. Understanding advertising-funded trolling.
  2. Strategies to combat cyberbullying and trolling.
  3. Impact of trolling on individuals and brands.


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Advertising Week Europe 2024 in Audio
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