Episode 1

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Published on:

14th May 2024

You Can’t Solve the World’s Problems One Brand at a Time

Rory Sutherland unveils a forgotten secret in advertising from the past 80 years, arguing that solving global issues requires more than just individual brand efforts. In this insightful talk, Sutherland emphasizes the need for a collective approach in branding to address broader societal challenges. He delves into historical advertising practices, discussing their evolution and presenting strategies for modern impactful branding. Sutherland’s engaging narrative highlights how unified brand efforts can contribute significantly to solving today’s global problems.

Speakers:

  • Rory Sutherland, Vice Chairman, Ogilvy UK

Take Aways:

  1. The importance of collective brand efforts to solve larger issues.
  2. Historical insights into advertising's evolution.
  3. Strategies for impactful branding in today's market.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.