Episode 115

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Published on:

16th May 2024

Advertising and the Climate Crisis

Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how future generations view the industry's impact on the planet and what steps can be taken to foster a more sustainable approach to advertising.

Speakers:

  • Rob McLaclan, Insight Executive, the7stars
  • Pauline Robson, Managing Partner, Head of Sustainability, EssenceMediacom
  • Fran Soares, Consultant, Ipsos Strategy3

Takeaways:

  • Insights into the advertising industry's impact on the climate crisis.
  • Future generational perspectives on advertising and sustainability.
  • Strategies for integrating sustainability into advertising practices.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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