Episode 106

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Published on:

16th May 2024

How Coca-Cola is Transforming its Marketing for Accelerated Growth

Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coca-Cola as a leader in the beverage industry, providing valuable lessons for marketers looking to elevate their own brand strategies.

Speakers:

  • Helen Weisinger, Co-Founder, Production Works and Weiser Works
  • Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

Takeaways:

  • Coca-Cola's innovative marketing strategies.
  • Leveraging data and creativity for business success.
  • Future trends in the beverage industry's marketing efforts.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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