Episode 105

full
Published on:

16th May 2024

Breaking Through the Sea of Sameness: The Connected CMO

Discover how connectivity is reshaping the role of the CMO in this insightful session. Industry leaders discuss the importance of integrating digital strategies to create a unified brand experience. Learn how CMOs can bridge the gap between technology and customer engagement, leveraging data to drive personalised marketing efforts. This talk provides actionable strategies for standing out in a crowded market, enhancing customer relationships, and future-proofing your brand through innovative connectivity solutions.

Speakers:

  • Bart Michels, Executive Director, MSG
  • Sophie Devonshire, CEO, The Marketing Society
  • Jessica Myers, Chief Marketing Officer, The Very Group
  • Rachel Swift, Chief Customer Officer, Tesco

Takeaways:

  • The role of connectivity in modern marketing.
  • Strategies for integrating digital and customer engagement.
  • Future trends for CMOs in leveraging technology.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.