Episode 52

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Published on:

15th May 2024

Brands, Meet Hollywood: The Agency You Didn't Know You Needed

The economic reality of the past few years has favoured consolidation—one-stop shops are a good solution when resources are tight. This session explores the magic of culture-defining content and moments that transform customers into fans and brands into icons. Learn from experts how to stay relevant by leveraging Hollywood-style content and partnerships to create memorable brand experiences.

Speakers:

  • Sam Glynn, Head of EMEA Entertainment and Culture Marketing, UTA
  • Brad Agreeth, Head of Ancestry Studios, Ancestry
  • Linas Paulikas, Reach Media Director, Vinted

Take Aways:

  1. Leveraging Hollywood-style content.
  2. Creating memorable brand experiences.
  3. Transforming customers into fans.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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