Episode 87

full
Published on:

16th May 2024

What Broadcasters Want

Unlock the secrets behind what broadcasters truly want in today’s dynamic media landscape. In this session, Bhav Chandrani, Justin Crosby, Claire Spiers, and Adam Middleton share their insights on sourcing, selecting, and funding the next big hits. Learn about the criteria broadcasters use to evaluate content, the role of branded entertainment, and the future trends shaping TV commissioning. This discussion provides invaluable guidance for content creators and marketers looking to pitch their ideas and secure broadcaster partnerships.

Speakers:

  • Bhav Chandrani, Director of Client Sales & Partnerships, ITV
  • Justin Crosby, Director of Content, TellyCast
  • Claire Spiers, Head of Branded Content Controller, Sky Media
  • Adam Middleton, Senior Creative Strategist, Channel 4

Takeaways:

  • Understanding broadcaster criteria for selecting and funding content.
  • The role of branded entertainment in today’s TV landscape.
  • Future trends and challenges in TV commissioning.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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