Episode 74

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Published on:

15th May 2024

Sparking Creativity for Generation Alpha

When asked what the word "museum" meant to them, 40% of children replied "boring". Yet, sparking creativity in children is key to their emotional, cultural and intellectual development. Dr. Helen Charman and Sophie Bendl discuss how Young V&A reopened its doors in 2023 to a new active space intended for children to imagine, play and design. Learn about the initiatives that make it the most "joyful museum in the world".

Speakers:

  • Sophie Bendl, Director of Audiences, Commercial and Digital, V&A (Victoria and Albert Museum)
  • Dr. Helen Charman, Director of Learning and National Programmes, V&A (Victoria and Albert Museum)

Take Aways:

  1. Sparking creativity in children.
  2. Emotional and intellectual benefits of creative spaces.
  3. Initiatives for engaging young audiences.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.