Episode 114

full
Published on:

16th May 2024

Future of Outcome Measurement: Innovations in TV Data & Insights

Dive into the cutting-edge innovations transforming TV data and outcome measurement. Ruth Mortimer leads a discussion with industry experts Andy Beames, David Clouddale, and Sarah Robson on how advanced data insights are revolutionising TV advertising. Learn about the latest tools and methodologies that provide deeper understanding and more accurate measurement of TV campaign effectiveness. This session is essential for marketers looking to leverage new technologies to enhance their TV advertising strategies and drive better outcomes.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Andy Beames, VP Enterprise Partnerships, Samba TV
  • David Clouddale, Founder, Adalyser
  • Sarah Robson, Global Head of Advertising Effectiveness, On Device

Takeaways:

  • Innovations in TV data and measurement techniques.
  • Strategies for enhancing TV advertising effectiveness.
  • Future trends in outcome measurement and data-driven insights.


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About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.