Episode 77

full
Published on:

15th May 2024

The Marketing Society - CMO Conversation with Claire Cronin

Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.

Speakers:

  • Claire Cronin, CMO, Chelsea Football Club
  • Sophie Devonshire, CEO, The Marketing Society

Take Aways:

  1. Strategies for building a global sports brand.
  2. Leveraging digital marketing for fan engagement.
  3. Navigating sponsorships and industry changes.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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