Episode 104

full
Published on:

16th May 2024

Fuse, Vodafone, Pepsico and British Gas: A Summer of Sport and Entertainment

Explore the power of sports and entertainment partnerships in this dynamic session with leaders from Fuse, Vodafone, Pepsico, and British Gas. Learn how these collaborations enhance brand engagement and drive marketing success. This discussion covers the strategic importance of aligning with major sports events, the impact on brand perception, and the tangible benefits for businesses. Discover key insights and takeaways for leveraging sports and entertainment to boost your brand's visibility and customer connection.

Speakers:

  • Adam Warner, Head of EMEA Partnerships, PepsiCo
  • Andy Freeman, Head of Sports Media and Sponsorship, Vodafone
  • Lisa Walker, Head of Media and Sponsorship, Pepsico
  • Louise Johnson, CEO, Fuse

Takeaways:

  • Strategies for leveraging sports and entertainment partnerships.
  • Enhancing brand engagement through strategic collaborations.
  • Future trends in sports marketing and sponsorship.


--------------------


Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.


Copyright 2025 Advertising Week Europe

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Advertising Week Europe 2024 in Audio

About the Podcast

Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

Join us as we explore a wide range of topics, including the latest in digital marketing strategies, the evolution of brand storytelling, and the impact of emerging technologies on advertising.

Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.