Episode 103

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Published on:

16th May 2024

What’s the Obsession with Measuring Everything, Everywhere, All At Once?

Dive into the industry's obsession with measurement and its impact on marketing strategies. Ruth Mortimer and Tony Miller explore the balance between data-driven decisions and creative brand building. This session discusses the pitfalls of over-measuring and offers insights into finding the right balance to enhance both brand and business outcomes. Learn how to prioritise meaningful metrics and avoid the trap of excessive measurement in your marketing efforts.

Speakers:

  • Ruth Mortimer, Global President, Advertising Week
  • Tony Miller, Non-Exec Board Chair, DMA

Takeaways:

  • The pros and cons of extensive measurement in marketing.
  • Finding the balance between data-driven strategies and creative brand building.
  • Future trends in marketing measurement.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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Tune in to gain a competitive edge and ignite your creativity by listening to the pioneers and visionaries of the advertising industry. Don't miss an episode of "Advertising Week Europe 2024 in Audio," your go-to source for the highlights and behind-the-scenes takes from Advertising Week Europe 2024.