Episode 88

full
Published on:

16th May 2024

Sticking to the Rules: Navigating the World of Compliance with Advertiser Funded Content

Navigate the intricate world of compliance in advertiser-funded content with industry experts. Claire Prince, Laura Hopson, Diana Izzard, and Duane Dedman delve into the complexities of maintaining regulatory standards while delivering engaging and creative content. This session explores the challenges brands face in balancing compliance with creativity, providing practical insights and strategies for producing content that adheres to legal requirements without compromising on impact. Gain a deeper understanding of the compliance landscape and learn how to safeguard your brand's integrity in an evolving regulatory environment.

Speakers:

  • Claire Prince, Head of Branded Entertainment, EssenceMediacom
  • Laura Hopson, Marketing Executive, United Talent Agency
  • Diana Izzard, Head Lawyer, Channel 4
  • Duane Dedman, Broadcast Compliance Consultant, Reviewed & Cleared

Takeaways:

  • Key compliance issues in advertiser-funded content.
  • Strategies for balancing creative freedom with regulatory requirements.
  • Tips for ensuring content integrity and audience trust.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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