Episode 14

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Published on:

14th May 2024

Growing Role of Retail Media and DOOH in Today’s Omnichannel World

Uncover the expanding influence of retail media and digital out-of-home (DOOH) advertising in the omnichannel retail environment. This session, featuring insights from DPAA, Vistar Media, Alight Media, Assembly, and VIOOH, examines how these mediums are impacting consumer behavior and shaping marketing strategies. The panel discusses innovative approaches to integrating retail media and DOOH into omnichannel campaigns to engage consumers across multiple touchpoints effectively.

Speakers:

  • Barry Frey, CEO, DPAA
  • Kaan Singh, GM, UK, Vistar Media
  • Matthew Dearden, CEO, Alight Media
  • James Appleby, UK Managing Director, Assembly
  • Helen Miall, CMO, VIOOH

Take Aways:

  1. The rise of retail media and its impact on consumer decision-making.
  2. The role of DOOH in engaging consumers at various touchpoints.
  3. Strategies for integrating retail media and DOOH in omnichannel marketing.


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Advertising Week Europe 2024 in Audio
Dive into the heart of creativity and innovation with "Advertising Week Europe 2024 in Audio" a podcast series dedicated to bringing you the most compelling talks and panels from Advertising Week Europe 2024. Each episode features key insights from industry leaders who are shaping the future of advertising, marketing, and technology. Whether you're a professional in the field or an enthusiast eager to stay ahead of the curve, this series offers a treasure trove of wisdom and trends directly from the stages of one of the most anticipated events in the advertising world.

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